You have a great app. You’ve marketed it well. You got few thousand downloads. Your user base is growing steadily. You are happy. Few months go by, and now you start to notice that your growth is hitting a plateau. Then you think, “May be I should add few more features and release a new […]
Mobile users have a great way to let the developers know how they feel about the app. However, there is no way for developers to talk back to users, in the app or via the app store. It’s sad to see how developers are putting so much hard work in their apps but suffering due […]
When’s the last time you reached out and connected with your mobile users? This is not about day-to-day use of the app. Rather, when’s the last time you sent them a message, asked them a question, used email to get in touch, or otherwise engaged with them?
Many mobile businesses would answer “seldom” or “never”. […]
Imagine you have an iPhone app in iTunes that sells T-shirts. Let’s call it the Sea Squirt T-Shirt App. It’s a simple app. The splash page shows the company logo and the most popular items in the store. Users can browse the entire catalog via an icon in the nav. Tapping a T-shirt brings up […]
If you’re an app developer or mobile product manager who uses Lean methods of product development, one of the most difficult elements to get right is feedback. In this post, I’ll discuss how Neemware can be used to generate feedback and other data that can be used to more efficiently develop mobile apps that users […]
The Neemware team has just uploaded a new video. It not only demonstrates what the Neemware SDK can do for mobile apps, it also explains the benefits for users — and shows what they will see when messages, promotions, questions, and feedback forms appear on their devices.
Here’s the video. To see the details close […]
I am a software guy. And like many people who create software, I seek out patterns. In software, design patterns are akin to templates that can be applied to situations and tasks, to better understand the situation and to design solutions. To this day, one of my favorite books on software is Design Patterns: […]
Earlier this year, I wrote a blog post about effective techniques for App Store SEO. The post was based on my own experience quadrupling the number of daily app downloads in iTunes, which was the direct result of following the advice given in this AppCod.es slideshow:
The post resonated with a lot of […]
(Welcome Reddit and HN visitors!) As the post-launch hubbub over iPhone 5 and iOS 6 dies down, developers and some users are pointing to a big problem with the updated App Store experience on iPhones: It’s not possible to sort by release date.
Until last week, the iPhone has presented a frustrating opportunity for advertising. About one in five American adults uses an iPhone. There are more than 500,000 apps in the iTunes app store. People have collectively spent billions of hours using these devices. They are an indispensable tool to many. And yet advertisers have had […]