to know what’s on the customers mind regarding your product. They can give valuable
information as to what their views are on your product and what improvements need to
be made. People love to give their opinion especially if they decide that your product
or services could be better. Feedback is one of the best ways to engage with your
customers.You have put a lot of effort in building your product and believe that it is great or you
won’t be marketing it, however a customer’s endorsement of your product has more
value than your own idea as to how great your product is. It is important in determining
where a company’s products exceed expectations or fall short compared to alternatives
on the market. When a business listens to its customers that make the customer happy,
they inform other people about your product. A happy customer can go a long way in
endorsing your product. A positive feedback would mean better business.
Customer feedback is a valuable tool for businesses to change their policies to
accommodate customer experience or improve upon their strength’s that are obtained
from the feedback they receive e.g. Netflix with their massive price hike lost customers
and their stock went down. In this era of competition it is feedback that will give your
business an edge over others. Customer feedback is also important to know as to why
some customers stopped using your product. Information from these customers can help
companies make changes so they can win the customers back.
Have a user friendly feedback tool which is easy to use by the customer and appealing to
the user. To stay ahead from competition always try creative ways to keep the customer
engaged and communicate back.