When it comes to messaging, today’s mobile apps are a lot like the Web in the late ‘90s: Back then, the world saw thousands of cool websites blossom, but there was no way for operators to easily message their their users, or launch targeted marketing campaigns. Fast forward to today’s mobile platforms. Developers are building all kinds of apps, but are severely limited in their ability to converse with the people who download their apps. Most firms that have published apps can’t even send simple in-app messages to their users, let alone start conversations or alert them to special offers in real time.
But some forward-thinking companies realize that there’s serious value in-app messaging. Starbucks, for instance, has developed a message center in its app which lets users access coupons and other deals. Tapping one of the messages will reveal graphics and more details.
It’s a way for Starbucks to reward and engage users who install the Starbucks mobile app. It also helps the company drive more business. Screenshots from the Starbucks app are shown below:
However, it’s not just a small group of big players who have the ability to incorporate in-app messaging, marketing, and other promotions. With Neemware, any app developer will be able to instantly send messages to users, as well as offer coupons and special offers, activate cross-app promotions, and prompt users to give feedback and answer questions.
The basic features take just an hour to integrate into your app, and allow real-time messaging and marketing via the Neemware Web dashboard. Neemware’s modules bring the following benefits to your apps:
More downloads: Use Neemware’s cross-promotions module to direct users to your other apps in the app store. Promotions can be targeted to heavy users, or anyone using the app.
More revenue: Notify users of new products or special offers. Campaigns can be launched in real-time, to leverage weekend or holiday shopping periods.
More engagement: Send messages and alerts on the fly, or use Neemware’s questions module to start dialogues with users.
More feedback: What do users think of your app? Neemware’s feedback module can gauge their emotional response and gather text responses, email addresses, and other input from users.
The Neemware team has been working hard to ready the product, and we’re eager to see how developers incorporate these features into their apps. The beta is FREE to signup and use — try it today by clicking on the button below, and bring your mobile messaging and marketing into the 21st century.