You have a great app. You’ve marketed it well. You got few thousand downloads. Your user base is growing steadily. You are happy. Few months go by, and now you start to notice that your growth is hitting a plateau. Then you think, “May be I should add few more features and release a new [...]
I am a software guy. And like many people who create software, I seek out patterns. In software, design patterns are akin to templates that can be applied to situations and tasks, to better understand the situation and to design solutions. To this day, one of my favorite books on software is Design Patterns: [...]
When it comes to messaging, today’s mobile apps are a lot like the Web in the late ‘90s: Back then, the world saw thousands of cool websites blossom, but there was no way for operators to easily message their their users, or launch targeted marketing campaigns. Fast forward to today’s mobile platforms. Developers are building [...]
How many of you have let the ATM eat your credit/debit card? This is what i mean – You need to get some cash, you are in a hurry, you go to a ATM machine, quickly inserted your card, punched in your PIN, got your money and quickly returned to your car …. Zoooommmm. And [...]
Some of you out there may be thinking “An economics article without any graphs ???”. Here is is an article specifically for you. Let us go a bit deeper on how Ad relevancy may monetarily affect the three parties involved – the advertiser, the publisher and the ad network. (You can read Part 1 of [...]
When you were watching videos on video sites such as YouTube, for many Ads you are given the option of skipping advertisements after watching them for few seconds. You skip the ad and then happily watch your favorite video. As a consumer you may be wondering “Oh boy…did I get a good [...]
Marketing as a means of just selling is long past gone. Today’s marketer wants to understand his customer first before selling anything. Today’s marketer wants to provide the right solution for the right customer. There is a constant handshake happening between a marketer and his customers. Data plays a big part in this handshake.
I am fan of Freakanomics Podcasts. Or let me put it this way, I am fan of anyone who explains complex subjects in a simple, fun way. In a recent Freakanomics podcast there was a discussion on Financial (Il)literacy. Annamaria Lusardi, an economist at George Washington University had participated in the interview. She [...]
Dharmesh has a great post on takeaways from Moneyball. Here i just want to call out an important point that Brad Pitt calls out during his interview with Jon Stewart. Around 2:40 mins into the interview Brad Pitt says “these guys started questioning 150 years of baseball knowledge” ; Simple, yet powerful questions like [...]
Around 2500 years ago there lived a old man in Athens, Greece, who taught his students that through disciplined questioning they can explore complex ideas and get to the truth of things.
A french philosopher who lived around 400 years back asked other philosophers to question ‘How do we know?’. He is considered as the [...]