Some of you out there may be thinking “An economics article without any graphs  ???”. Here is is an article specifically for you. Let us go a bit deeper on how Ad relevancy may monetarily affect the three parties involved – the advertiser, the publisher and the ad network. (You can read Part 1 of [...]

When you were watching videos on video sites such as YouTube, for many Ads you are given the option of skipping advertisements after watching them for few seconds. You skip the ad and then happily watch your favorite video. As a consumer you may be wondering “Oh boy…did I get a good [...]