Currently viewing the tag: "mobile marketing"

How to use Neemware to increase sales for an m-commerce app

By On October 29, 2012 · Leave a Comment

Imagine you have an iPhone app in iTunes that sells T-shirts. Let’s call it the Sea Squirt T-Shirt App. It’s a simple app. The splash page shows the company logo and the most popular items in the store. Users can browse the entire catalog via an icon in the nav. Tapping a T-shirt brings up [...]

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Neemware video: How the SDK works, what users see

By On October 8, 2012 · Leave a Comment

The Neemware team has just uploaded a new video. It not only demonstrates what the Neemware SDK can do for mobile apps, it also explains the benefits for users — and shows what they will see when messages, promotions, questions, and feedback forms appear on their devices.

Here’s the video. To see the details close [...]

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Five reasons why app store SEO is not enough

By On September 27, 2012 · 1 Comment

Earlier this year, I wrote a blog post about effective techniques for App Store SEO. The post was based on my own experience quadrupling the number of daily app downloads in iTunes, which was the direct result of following the advice given in this AppCod.es slideshow:

The post resonated with a lot of [...]

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What the iPhone 5′s big screen means for mobile advertising

By On September 20, 2012 · Leave a Comment

Until last week, the iPhone has presented a frustrating opportunity for advertising. About one in five American adults uses an iPhone. There are more than 500,000 apps in the iTunes app store. People have collectively spent billions of hours using these devices. They are an indispensable tool to many. And yet advertisers have had [...]

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Mobile shopping: A surprising gender gap emerges

By On September 17, 2012 · Leave a Comment

Are men or women more likely to make purchases using a mobile device? The answer may surprise you: According to a uSamp Mobile survey of 1,100 adults aged 18-75, men are more active mobile shoppers, and the gap between the sexes is large. uSamp reported 45% of male respondents had made a mobile purchase, [...]

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5 reasons why mobile is the best platform to know your customers.

By On April 16, 2012 · Leave a Comment

Marketing as a means of just selling is long past gone. Today’s marketer wants to understand his customer first before selling anything. Today’s marketer wants to provide the right solution for the right customer. There is a constant handshake happening between a marketer and his customers. Data plays a big part in this handshake.

Market [...]

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