Imagine you have an iPhone app in iTunes that sells T-shirts. Let’s call it the Sea Squirt T-Shirt App. It’s a simple app. The splash page shows the company logo and the most popular items in the store. Users can browse the entire catalog via an icon in the nav. Tapping a T-shirt brings up [...]
The Neemware team has just uploaded a new video. It not only demonstrates what the Neemware SDK can do for mobile apps, it also explains the benefits for users — and shows what they will see when messages, promotions, questions, and feedback forms appear on their devices.
Here’s the video. To see the details close [...]
Earlier this year, I wrote a blog post about effective techniques for App Store SEO. The post was based on my own experience quadrupling the number of daily app downloads in iTunes, which was the direct result of following the advice given in this AppCod.es slideshow:
The post resonated with a lot of [...]
Until last week, the iPhone has presented a frustrating opportunity for advertising. About one in five American adults uses an iPhone. There are more than 500,000 apps in the iTunes app store. People have collectively spent billions of hours using these devices. They are an indispensable tool to many. And yet advertisers have had [...]
Are men or women more likely to make purchases using a mobile device? The answer may surprise you: According to a uSamp Mobile survey of 1,100 adults aged 18-75, men are more active mobile shoppers, and the gap between the sexes is large. uSamp reported 45% of male respondents had made a mobile purchase, [...]
Marketing as a means of just selling is long past gone. Today’s marketer wants to understand his customer first before selling anything. Today’s marketer wants to provide the right solution for the right customer. There is a constant handshake happening between a marketer and his customers. Data plays a big part in this handshake.